Recently I did this Conversion Analysis Video for the lovely Lorraine from www.learntouke.co.uk
When Lorraine came to me she was struggling to make sense of her analytics data and what she could do to increase sales from her website.
While doing this video I noticed some problems straight away that would be causing issues with her conversions. Firstly she had some inbound links that where delivering traffic to a page that didn’t exist which equated to 54% of traffic to that page exiting straight away.
The second and equally important find was that of the 30 or so keywords she was targeting with Google Adwords only about 3 where resulting in sales. Pausing these ad’s would give her an instant jump in conversions as well as reducing her ad spend and increasing the advertising ROI.
Lorraine implemented a lot of the changes I recommended straight away and we are currently waiting to see the jump in conversions she gets from these changes.
Needless to say Lorraine was more than happy with the help I have given her so far and we are going to continue to work together to get some great increases in her online conversions.
To book yourself a free conversion analysis video please email me at firstname.lastname@example.org.